Top 12 facts about Myntra onboarding a complete guide

Introduction

Myntra onboarding, one of India’s leading fashion e-commerce platforms, offers brands and sellers a lucrative opportunity to showcase their products to millions of shoppers. However, getting onboard as a seller on Myntra requires a structured process, quality checks, and strict adherence to guidelines.

This article will guide you through Myntra onboarding process in detail, covering everything from brand presentation to product listing, quality checks, and the final launch on the platform.

1. Understanding the Myntra Onboarding Process

Myntra onboarding has a selective onboarding process to maintain high product quality and ensure a seamless shopping experience for customers. Unlike open marketplaces like Amazon or Flipkart, Myntra onboarding carefully curates the brands that join its platform.

To get started, you must:

Present your brand professionally
Pass a quality check with product samples
Complete a contract agreement
Successfully fulfill dummy orders
Adhere to Myntra’s product listing and photography guidelines

Let’s explore each step in detail.

2. Creating a Strong Brand Presentation

Before you can register as a seller, you must prepare a compelling brand presentation that highlights your products and their unique selling points. This presentation should include:

Brand story and values
Product categories and key features
High-quality product images
Past sales performance (if applicable)
Target audience and positioning in the market

How to Submit Your Presentation

Once your presentation is ready, it needs to be submitted to Myntra’s category managers. The category managers assess whether your brand aligns with Myntra’s audience and quality.

3. Business Information Submission

If your brand presentation is approved, Myntra will ask for key business details, including:

Brand Name – The official name under which your products will be sold.
Year of Establishment – Helps Myntra assess your brand’s experience.
Product Category – Defines where your products fit in Myntra’s catalog.
Website or Social Media Links – If available, they add credibility to your brand.
Portfolio Size – The number of products you plan to sell.
Monthly Online Revenue – Provides insight into your brand’s sales potential.
Top-Selling Product Links – Helps Myntra understand your best-performing products.

This step ensures Myntra has all necessary details about your business before proceeding further.

4. Sending Product Samples for Quality Check

After business information submission, Myntra will request physical product samples to conduct a quality assessment.

Where to Send Samples?
Myntra has offices in Gurugram and Bangalore, where quality checks are conducted.

What Does the Quality Check Include?

Fabric and Material Quality – Ensuring durability and authenticity.
Stitching and Finishing – Looking for defects or irregularities.
Packaging Standards – Evaluating how the product is packed for shipping.
Product Accuracy – Checking if images match the actual product.

If your products fail the quality test, you may need to make necessary improvements before resubmitting samples.

5. Contract Agreement with Myntra

Once your samples pass the quality check, Myntra will schedule a meeting to discuss business terms, commissions, and policies. This step involves signing a contract.

What the Contract Covers:

Commission structure – Myntra’s percentage cut from each sale.
Payment cycle – When and how you’ll receive payments.
Returns and refunds policy – Myntra’s terms for handling returns.
Brand promotion and marketing – Opportunities to boost product visibility.

After signing the contract, you’ll receive access to Myntra’s Seller Portal, where you can manage your inventory and track sales.

6. Product Listing and Photography Guidelines

Myntra maintains strict product listing and photography standards to ensure a premium shopping experience.

Product Listing Requirements:

Clear, high-resolution images of products.
Detailed product descriptions covering material, fit, size, and usage.
Standardized pricing to maintain fair competition.

Myntra’s Photography Guidelines

Myntra requires sellers to use approved photography studios for product images. These guidelines include:

Plain white backgrounds.
Proper lighting to showcase product details.
Minimum 3-5 images per product covering different angles.

Failure to follow these standards can delay your product launch.

7. Dummy Orders and Dry Run Testing

Before officially going live, Myntra conducts a dry run to test order fulfillment efficiency.

What is a Dummy Order?

Myntra will place 2-3 test orders from your inventory to check:

Packaging and branding compliance
Delivery timelines
Return process efficiency

This ensures a smooth customer experience before full-scale operations begin.

8. Going Live on Myntra

Once your dummy orders are successfully fulfilled, your brand will officially go live on Myntra.

At this stage, you should:

✔ Monitor inventory and stock levels.
✔ Optimize product pricing for competitiveness.
✔ Utilize Myntra’s promotional tools for higher

9. Required Documents for Myntra Seller Registration

To become a Myntra onboarding seller, you’ll need the following documents:

✅ GST Certificate – Mandatory for tax compliance.
✅ Trademark Certificate – Ensures brand protection.
✅ Certificate of Incorporation – If you’re a registered business.
✅ TAN (Tax Collection Account Number) – For tax deductions.
✅ PAN Card – Business or personal PAN for taxation.
✅ CIN (Corporate Identity Number) – Required for registered companies.
✅ Authorized Signatory’s Signature – Verification of business authority.

For MSME sellers, additional documents include:

Enterprise Memorandum Number
Udyog Aadhaar Memorandum

10. Myntra’s Two Onboarding Models

Myntra offers two different onboarding models:

1. Aggregator Model

Your brand is managed by an authorized Myntra aggregator.
The aggregator handles account management, logistics, and returns.
Suitable for brands that want a hands-off approach.

2. Channel Partner Model

You directly manage your brand on Myntra.
You control pricing, order processing, and fulfillment.
Myntra picks up and delivers orders from your warehouse.
Payments are made directly to your account.

Selecting the right model depends on your business capability and resources.

11. Estimated Timeline for Onboarding

The Myntra onboarding process typically takes:

⏳ Up to 2 months – For quality check approval.
⏳ Up to 1 month – For brand addition and product listing.

Total time: 3 months on average before going live.

12. Benefits of Selling on Myntra

✔ Access to Millions of Customers – Get exposure to Myntra’s vast user base.
✔ Marketing Support – Leverage Myntra’s promotional campaigns.
✔ Reliable Payments – Get paid on time through secure transactions.
✔ Brand Credibility – Being on Myntra enhances brand trust.

Conclusion

Becoming a Myntra seller is a structured yet rewarding process. By following the guidelines, meeting quality standards, and optimizing your product listings, you can establish a successful online business on Myntra onboarding.

Would you like help in registering as a Myntra onboarding seller? Let us know in the comments!